Social Media's Impact on Language Evolution: Analysing Posts from Facebook, Twitter, and Whatsapp Users

https://doi.org/10.36892/ijlts.v6i4.621

Authors

  • Tertisia Ndina Nghipondoka University of Namibia
  • Faustina Kashinauua Neshila University of Namibia
  • Johannes Shivute University of Namibia

Keywords:

Language evolution, linguistic innovation, social media, standard English

Abstract

This research investigates the interplay between social media and language evolution, focusing on the linguistic innovations observed in posts by Namibian users across prominent platforms such as Facebook, WhatsApp, and Twitter. Employing a qualitative research approach, the study aims to uncover linguistic innovation by examining the strategies employed and motivations driving language evolution within this digital landscape. Through the analysis of fifty selected conversations using Discourse Analysis, the study reveals a distinctive pattern of informal structures prevalent among Namibian youth, deviating from the conventions of standard English. These linguistic innovations include the use of emojis and emoticons, code-switching, colloquialisms and slang, vulgar language and acronyms. The research concludes that the choice of linguistic innovation strategies is influenced by platform-specific features, such as text limits and the visibility of conversations or posts. The findings reveal that linguistic creativity on social media is not a departure from established norms but an evolution that reflects the rich diversity of global English varieties. This research contributes to an understanding of the relationship between social media, linguistic innovation, and the cultural context within which language evolves.

Author Biographies

Tertisia Ndina Nghipondoka, University of Namibia

Tertisia Ndinelao Nghipondoka is an educator and researcher, in the field of English studies. Currently occupying the position of English lecturer at the University of Namibia (UNAM), Tertisia's journey has been characterized by a relentless pursuit of knowledge and excellence. Tertisia's academic foundation is solidified by her Master of Arts in English Studies, a testament to her deep understanding and passion for the English language. She also holds a Bachelor Honours in Education with a specialization in English and Biology. Her research focus on linguistic studies and communication. Her research output reflects a keen intellectual curiosity and a commitment to addressing contemporary issues in the field. Tertisia’s journey is a testament to the transformative power of education and the pursuit of knowledge. As an educator, researcher, and aspiring doctoral candidate, she continues to shape the academic landscape, leaving an enduring legacy in the hearts and minds of her students.

Faustina Kashinauua Neshila, University of Namibia

Kashinauua Faustina Neshila (PhD Mathematics Education, Post Graduate Diploma in Higher Education for Academic developers, Certificate in Effective Teaching of Science in primary school, B.Ed.) holds a PhD from the University of Namibia. The PhD focused on academic resiliency in Mathematics in Namibia at the secondary school level. At present, she is serving as the Head of Department for intermediate and Vocational Education in the School of Education. In addition to that, she has taught at various phases of education: secondary school, vocational institutions and the university. She serves different educational institutions in Namibia, as an examiner, external moderator, research supervisor, workshop facilitator. Kashinauua’s research interests include amongst many: academic achievement, vocational Education, School based studies, democracy, online teaching and learning, and inclusive education.

Johannes Shivute, University of Namibia

Mr. Johannes Iiyambo Shivute is a dedicated lecturer in Mathematics and Physical Science at the University of Namibia (UNAM). He holds a Master of Science Education, a Bachelor Honours Degree in Mathematics and Physical Science, and a Postgraduate Diploma in Higher Education. He is currently pursuing a Doctor of Philosophy (PhD) in a related field, to further improve his expertise and academic contribution.

Mr. Shivute has built a solid professional foundation through different academic and professional development initiatives. He successfully completed a training in Effective Teaching and Learning offered by UNAM’s Centre for Professional Development, Teaching and Learning Improvement (CPDTLI). He also participated in the first phase of the student/staff exchange programme between the University of Namibia and the University of Freiburg, Germany, where he gained international exposure and collaborative experience.

In addition, Mr. Shivute is a proud graduate of the Knowledge Co-Creation Program on “Upgrading the Pre-Service Primary Teacher Education and Training” conducted by the Japan International Cooperation Agency (JICA) at Hirosaki University, Japan. His global engagement extends further through his successful completion of the Teaching at the Right Level (TaRL) Namibia Programme, in which he now serves as a researcher, hence, contributing to improving foundational learning outcomes in Mathematics in Namibia.

Mr. Shivute is an active contributor to the academic community. He has presented ,in total, at 12 national and international conferences and has published several peer-reviewed research articles, with a focus on mathematics education, science teaching, and technical and vocational education and training (TVET).

His earlier career includes roles such as Senior Technologist at UNAM, Head of Department for Mathematics and Physical Science in the Ministry of Education, and Mathematics and Physical Science teacher. These roles have equipped him with extensive experience across both secondary and tertiary education sectors. Mr. Shivute remains committed to educational excellence, curriculum development, and impactful research, to make a significant contribution to teacher education Mathematics and Science pedagogy in Namibia and beyond.

Published

2025-11-10

How to Cite

Nghipondoka, T. N. ., Neshila, F. K., & Shivute, J. (2025). Social Media’s Impact on Language Evolution: Analysing Posts from Facebook, Twitter, and Whatsapp Users. International Journal of Linguistics and Translation Studies, 6(4), 221–241. https://doi.org/10.36892/ijlts.v6i4.621

Issue

Vol. 6 No. 4 (2025): 2025 (4)

Section

Articles
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